Effective communications that
deliver results

Media releases & media negotiation

I write and distribute media releases to the appropriate news outlets for clients who present with stories with a strong angle and newsworthiness. I am primarily interested in building long-term relationships with a select group of clients so that I can gain a depth of understanding about their business and their issues and provide more targeted and useful advice.

The media services I provide are usually an integral aspect of an overall communication service that looks at the big picture of a business or an organisation’s branding.

Profile building – developing your personal brand as subject matter expert
If you’re serious about investing in building a profile as an expert or spokesperson in your sector, I can work with you to establish your goals and prepare a plan for how these might best be achieved.

This includes:

• Defining your goals.
• Identifying & researching your target market.
• Developing your key messaging.
• Identifying media angles.
• Planning your bio.
• Developing skills as a public speaker.
• Media coaching (I refer to a trusted colleague for this expertise)
• Networking, social media, blogging.
• Creating public speaking opportunities.
• Identifying appropriate media outlets for your sector.
• Success measures.