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Effective communications that
deliver results

Professional Copywriting

 

Expert interviews conducted to source information for clients

I have conducted many hundreds of interviews by phone, Skype or in person. This results in a deeper understanding of an organisation’s operations and achievements and enables me to accurately portray these activities in a way that underpins the intrinsic values of my client’s brand. My manner is warm, professional and respectful. I frequently interview subject matter experts and staff at all levels. My interviewees, who are generally providing information as part of their job, always have the opportunity to view what I have written to verify facts and quotes. Ensuring that the facts are correct and professional reputations remain untarnished is fundamental to my work.

 

I can engage with and then write about an extremely diverse range of topics. These have covered: youth justice, tourism, workplace diversity issues, community housing, design, art and architecture, to local body strategies, health, education, tourism, construction, manufacturing, mining, engineering and agriculture.

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SUE REIDY - COPYWRITING

Writing, rewriting, editing, interviewing

COMMUNICATION PLANS

  • A plan will identify your key objectives, audiences, messages, communication channels and implementation to ensure your communication is co-ordinated and consistent.

COMPANY NEWSLETTERS (internal, external, electronic)

  • Ensure that your customers remember you. Stay in contact by providing relevant, up-to-date information in newsletters that will benefit their business.
    Sample 1       Sample 2      Sample 3

WEBSITE CONTENT

PROMOTIONAL BROCHURES, FLIERS, ADVERTISEMENTS

COMPANY PROFILES AND ANNUAL REPORTS

  • Expertise at capturing the right tone of voice to professionally present your organisation’s credentials and achievement highlights.

CASE STUDIES, CLIENT TESTIMONIALS, STAFF BIOS

  • Targeted interviews with your customers and suppliers to extract the relevant information to include in concise case studies and testimonials that showcase your company’s expertise and capability.

  • Staff interviews to source the right information to promote the knowledge and expertise of your people.

MEDIA RELEASES

  • Raise your profile in your area of expertise. I prepare media releases and negotiate with media for clients who have stories with very strong angles. I'm not interested in 'fluff' pieces. Find out more.

BUSINESS LETTERS

  • Carefully crafted letters to succinctly convey your key messages to your target readership.

CREATIVE BRIEFS FOR GRAPHIC DESIGNERS

  • In addition to working directly with clients I also work collaboratively with freelance graphic designers, advertising or branding agencies to achieve the best possible result for your marketing collateral. I write creative briefs and frequently manage the creative process.
    Contact me

I’m also available for:

  • Blog writing  see my blog writing package

  • Editorial, PR and advertorial copy

  • Company naming and taglines

  • Brand manuals, style guides

  • Technical and training manuals, user guides

  • Rewriting and editing CVs
 

Reliable, professional
business copywriting

HERE'S WHAT I DO

  • Write, rewrite or edit copy.

  • Articulate the purpose of your
    communications.

  • Convey your successes to your customers and your staff.

  • Promote your particular service expertise
    and highlight your point
    of difference.

  • Raise the profile of your business.

Expert interviewer

I have conducted many hundreds of interviews, mainly by phone. Interviewing results in a deeper understanding of an organisation’s operations and achievements. It  enables me to accurately portray these activities in a way that underpins the values of a client’s brand.

  • My manner is warm, professional and respectful.
  • I interview subject matter experts and staff at all levels. My interviewees are always given the opportunity to review what I have written to verify facts and quotes.

  • Ensuring that the facts are correct and professional reputations remain untarnished is fundamental to my work.

  • Topics I've covered range from youth justice, tourism, workplace diversity issues, community housing, design, art and architecture, to local body strategies, health, education, tourism, construction, manufacturing, mining, engineering and agriculture.

“The combination of professionalism, attention to detail and great writing skills make Sue a pleasure to work with. I have always been able to rely on her to deliver faultless copy, on time. She also brings tact and persistence to the sometimes tricky job of gathering information from busy people.”
Jyoti Smith, formerly at EEO Trust

“Sue Reidy is a confident, empathetic interviewer at any level. We required her to interview a range of people from Youth Court judges, board members, psychologists and social workers to our kaumatua, kuia, foster parents and staff. She distilled her interviews and research into clear, sharp articles that introduced our new behavioural intervention programmes for at risk youth and highlighted the expertise within our organisation to our target audience. Our staff and others delighted in their time with Sue and she achieved exactly the right tone in her articles.”
Cath Handley, former CEO – Youth Horizons